The measurement of competitiveness of forest green food industry in Yunnan Province

Improvement in living standards has led to the development and utilization of forest green foods. The study seeks to examine the foundation and potential of forest green food industry in Yunnan Province. By constructing the industrial competitive advantage model, this paper measured and analyzed the competitiveness of forest green food industry in Yunnan Province from 2016 to 2020 by using fuzzy evaluation method and AHP. The conclusions were as follows: (1) The competitiveness of forest green food industry in Yunnan Province was at a medium level with competitiveness index of 83.98. (2) The competitive advantage of forest green food industry in Yunnan Province mainly depended on key factors such as natural endowment and education level. The area is however not having comparative advantage in general factors and important factors. Therefore, there is the need to put in place measures to realise the full potential of forest green food industry in the area by providing players in the sector with requisite skills.