Analytical Methods on Factors Contributing to the Poor Patronage of Made-in-Nigeria Products: A Case of Nigeria

This paper examines the factors that contribute to the poor patronage of made-in-Nigeria products in Nigeria using the methods of log-linear analysis and relative importance index. The data for this study were collected through a survey in Anambra state, using 2224 valid questionnaires. The log-linear analysis was used to model the factors, while the relative importance index was used to select the factor that contribute highly to poor patronage of made-in-Nigeria products. The result showed that “Negative perception of Nigerians that local goods are inferior” with RII = 0.808840, contribute highly to poor patronage. We recommended that the Nigerian government should ban the importation of those goods that can be manufactured in Nigeria, and as well introduce a policy to curtail the importation.