The Role of Corporate Social Responsibility in Promoting Business Growth and Sustainability in the Hospitality Industry

Nzuva, Silas Mutie (2022) The Role of Corporate Social Responsibility in Promoting Business Growth and Sustainability in the Hospitality Industry. Asian Journal of Economics, Business and Accounting, 23 (23). pp. 89-103. ISSN 2456-639X

[thumbnail of 825-Article Text-1450-1-10-20221003.pdf] Text
825-Article Text-1450-1-10-20221003.pdf - Published Version

Download (703kB)

Abstract

Aims: The aim of the study was to assess the role of corporate social responsibility (CSR) in promoting growth and sustainability in the Kenyan hospitality industry.

Research Design: A quantitative descriptive research design was used. This was achieved by administering a fully structured survey questionnaire to 37 participants selected through a purposive convenient sampling method.

Place and Duration of Study: The study was carried out on the Kenyan hospitality industry within four months, from February to May 2021

Findings: The study findings show that the majority of the companies asserted that CSR activities are primarily important in enhancing the organization's brand image to the prospective and general public as a whole, improving risk management strategies and compliance with ethical business practices. However, other additional benefits of organizations' engagement in CSR include reduced employee turnover, improved organizational culture, improved financial performance, and better legal compliance.

Item Type: Article
Uncontrolled Keywords: Corporate Social Responsibility (CSR), sustainability, hospitality, hotel industry, hotels, Kenyan hotels
Subjects: Scholar Eprints > Social Sciences and Humanities
Depositing User: Managing Editor
Date Deposited: 29 Oct 2022 06:30
Last Modified: 24 May 2024 07:04
URI: http://repository.stmscientificarchives.com/id/eprint/12

Actions (login required)

View Item
View Item